Your hotel’s website is often the first introduction potential guests have to your property. It needs to capture your brand’s unique spirit and give an accurate taste of what’s in store.
Now, you may say that people hardly look at hotel websites anymore, right? People only browse and book through marketplaces like Booking.com?
Sure, that happens, but travelers also look at the hotel website to ensure it’s an authentic brand, that the pictures match that of Booking.com, and read more information unavailable on travel agent websites.
Your hotel website comes directly from you, the brand, and it should inspire credibility and trust.
In this article, I’ll share 13 examples of hotels that nailed their website design and explain how they did it. I’ll also provide expert tips on recreating that magic for your own hotel’s online presence according to 2024 hotel website design trends and best practices.
13 Excellent hotel websites for inspiration
1. Chateau Vaudreuil
Chateau Vaudreuil’s website is a picture-perfect escape. The beautiful color scheme and high-res gallery allow you to get lost in their beautiful surroundings before even arriving.
I like how they lead with visuals over text to capture the hotel’s classy architecture and location.
I also love how they use stunning nature imagery to transport visitors to their peaceful retreat before arriving. In addition,the prominent “Check Rates” button is quite inviting for someone interested in making a booking.
Key takeaways
- Immersive nature imagery: Beautiful pictures of nature make you feel like you’re there.
- Refined elegance shines: Everything looks classy and elegant, promising a fancy stay.
- Prominent booking prompts: It’s easy to see where to click to book your stay, making it super convenient for the user
2. Hôtel Monville
Hotel Monville‘s innovative side menu design is one element that definitely stands out in this website!
Using visual icons over text is such a modern, user-friendly approach that aligns perfectly with their minimalist branding. As a designer, I would highly recommend this approach to nav menu design for hotel websites.
Key takeaways
- Innovative side menu: The side menu cleverly uses a vertical layout that slides out from the left, offering easy access to key sections like rooms, dining, and special offers.
- Visual storytelling approach: The homepage features a dynamic slideshow of images and videos showcasing the hotel’s interiors and exteriors, effectively conveying the atmosphere.
- Minimalist brand consistency: The site maintains a minimalist design with a black and white color scheme and clean lines that echo the hotel’s modern, urban vibe
3. La Mamounia
La Mamounia’s website draws you in with gorgeous visuals that make you feel like royalty.
I love how the colors and fonts amplify this hotel’s obvious luxurious angle while still keeping things user-friendly for booking rooms and exploring amenities.
I think this website proves that you don’t need to go over the top to create an interesting and memorable homepage for these types of hotels.
From my experience, it’s about how you present the already great visuals -images and videos- the hotel already has in a simple but striking way.
Key takeaways
- Luxury visuals elevate the brand: The site uses beautiful photos of the hotel’s fancy rooms and gardens to show how luxurious it is.
- Seamless booking experience: Booking is easy and clear, with a booking bar always visible as you scroll through the site.
- Multilingual accessibility: You can choose from several languages easily, making the site friendly for visitors from all over the world.
4. Hotel Beacon
Hotel Beacon smartly uses reviews to build trust and highlight its stellar location. Their incentive to join the membership program is right upfront and prominent – it’s a clever way to create loyalty.
The design has a clean and modern vibe but I was equally impressed with the content and how they use it.
Their integration of TripAdvisor feedback builds credibility and the membership offer creates a VIP feeling that appeals to frequent travelers.
I feel this is a smart strategy I would personally use in addition to good design to make my client’s website stand out.
Key takeaways
- Social proof builds trust: The site shows guest reviews, helping new visitors feel confident about booking.
- Membership incentive creates loyalty: They offer special deals for returning guests, encouraging people to return.
- Streamlined user engagement: The website design is straightforward, making it easy to find information and book a stay.
5. Pupp Hotel
Right from the homepage, I like how Pupp Hotel’s immersive autoplay video gives an exclusive peek at the grand hotel. Immersive visual storytelling is a new trend I have seen used quite a lot recently and the designer used it well on Pupp’s website.
The website also prominently displays multiple options for contacting the hotel, making it easy for visitors to inquire about reservations or seek further information. The presence of a chatbot is a nice addition to an otherwise perfect hotel website.
Key takeaways
- Captivating video hook: Right when you open the site, there’s a striking video showcasing the hotel’s elegant spaces and rich history.
- Multiple contact options: You can easily reach the hotel through various methods—phone, email, and a direct booking form are all readily available.
- Chatbot enhances service: A chatbot is present to quickly answer your questions and assist with bookings, making the service more responsive.
6. Hotel Odisej
Clean and classy, Hotel Odisej’s website highlights its unique setting through beautiful scenery shots. The design invites you to scroll down which puts the focus on their gorgeous room photos.
Every hotel website must be made in a way to show visitors what to expect visually. This is a perfect example of that.
The designer also used white space as an art form to let the hotel scenery shots pop. It’s simplicity done right.
Key takeaways
- Classy scenic presentation: The site features a striking header video that captures the natural beauty and serene atmosphere of the hotel’s surroundings.
- Thoughtful white space: The layout uses ample white space around text and images, creating a clean, uncluttered look that enhances readability and focus.
- Purposeful user journey: The navigation and content organization guide you smoothly through the site, from exploring rooms to booking a stay, enhancing your overall experience.
7. Amus Hotel
At Hotel Amus’ website, open white space and nature imagery make you feel like you’re already wandering through that peaceful mountain escape.
The intentional design aligns with their brand’s calming vibe which is not something you can achieve easily as a designer!
Key takeaways
- Natural retreat ambiance: The homepage greets you with serene images and descriptions of the chalets set in the tranquil Antholz Valley, emphasizing a natural escape.
- Cozy, tranquil interiors: The interiors are showcased through photos highlighting warm, inviting spaces with fireplaces and wood finishes, emphasizing comfort.
- Airy, minimalist design: The website uses a lot of clean spaces and simple layouts, focusing on high-quality visuals with minimal text to keep the look fresh and uncluttered.
8. The One & Only
The One & Only’s high-end website lives up to its prestigious name through a sophisticated yet striking design. I love how they sell the aspirational resort lifestyle upfront.
The website features a classic, simple black-and-color on-white aesthetic that is visually striking yet noninvasive. This ensures that the focus remains on the content and imagery, enhancing the overall user experience.
Key takeaways
- Prestigious lifestyle marketing: The site uses high-end imagery and language that markets a luxurious lifestyle, attracting those seeking opulence.
- Aspirational experience sells: It showcases unique, dream-like resort experiences that encourage visitors to aspire for high-end vacations.
- Wide demographic appeal: The content appeals to a broad audience, including families, couples, and solo travelers with diverse interests and from various regions.
9. Badrutt’s Palace
Badrutt’s Palace uses interesting videography for an engaging browsing experience.The website maintains simplicity ensuring that the focus remains on the hotel’s offerings and brand message.
As you scroll down the page, you see blocks of content such as blog posts and events sliding into view. This provides a calming browsing experience without overwhelming you with flashy animations or excessive information. This allows you to engage with the content at your own pace.
Key takeaways
- Signature video storytelling: A captivating video greets you, showcasing the hotel’s grandeur and beautiful surroundings, drawing you into the experience.
- Elegant simplicity shines: The website design is clean and sophisticated, with a luxurious feel that reflects the hotel’s charm without overwhelming visitors.
- Subtle, engaging transitions: As you navigate through the site, smooth and subtle transitions between pages enhance the browsing experience, making it more engaging.
10. Hotel Particulier
I think Hotel Particulier’s website is simply a work of art. It has these wildly creative animations on the homepage that I haven’t seen elsewhere.
The designer also uses white space creatively to focus your attention on the content. I also love the personal touches like “Love, See You Soon” that add warmth to the overall experience.
Key takeaways
- Wildly creative animations: The homepage features unique animations that capture attention immediately, setting a creative and dynamic tone.
- Unique space utilization: The layout cleverly uses the screen space to merge visual content with navigation, enhancing the overall aesthetic and functionality.
- Personal branding touches: The site incorporates personalized elements that reflect the boutique nature of the hotel, making the branding feel intimate and distinctive.
11. Silo Ridge
Silo Ridge’s website hooks you from the start with an immersive video hero section that flows into sleek scrolling animations. The design of this hotel website is eye-catching yet clean, just like their property.
Despite its simplicity, the website’s design is visually appealing and serves as eye candy for visitors. It has clean layouts and minimalist aesthetics that highlight the property’s beauty and charm strikingly.
Key takeaways
- Immersive video hero: A large, captivating video on the homepage pulls you into the serene and upscale environment of Silo Ridge, highlighting its natural beauty.
- Dynamic scrolling animations: As you scroll, interactive animations and transitions make the site experience feel lively and engaging.
- Sleek, modern aesthetics: The website boasts a modern, clean design with a sophisticated color palette that reflects the luxury of the community.
12. Nobis Hotel
Nobis Hotel wastes no time trying to convert visitors into guests with an immediate promotion popup. Their simple layout and live chat show what you can achieve with UX-focused Design. T
I like how the designer strategically placed popup windows and call-to-action buttons throughout the website which contributes to conversion optimization. I’ve used this approach to maximize the likelihood of visitors engaging with promotional offers and completing bookings for many hotel websites.
Key takeaways
- Prominent promotion popup: As soon as you visit the site, a popup offering special deals and newsletter sign-up grabs your attention.
- Live chat support: A live chat feature is available, providing instant support and enhancing customer service.
- Seamless user experience: The website offers a smooth and intuitive navigation experience, with clear layouts and quick access to information.
13. Hotel Casangelina
On Hotel Casangelina’s website, the fusion of sounds, videos, and beautiful imagery made me feel like I was already lounging at that cliffside paradise. The overall look and user experience of their website is so modern and immersive- something you want your hotel website to have.
Key takeaways
- Multimedia transports you: The homepage uses a mix of stunning images and videos that immediately immerse you in the serene and luxurious coastal environment.
- Cliffside luxury showcased: The visuals and descriptions emphasize the exclusive, cliffside location, offering breathtaking views and a unique setting.
- Minimalist, immersive design: The design is clean and minimalist, focusing on large, beautiful visuals with smooth transitions that pull you into the Casa Angelina experience.
7 Tips for creating excellent hotel website designs
These are some of the things that make an excellent hotel website in 2024:
1. Bring the hotel to life
A hotel website should allow potential guests to experience the property before they arrive. Interactive features like virtual tours and 360-degree photos can give a realistic sense of the hotel’s atmosphere and unique character.
For example, a video or a 360° tour could take viewers through the lobby, guest rooms, and amenities. Storytelling elements like this help guests imagine themselves there, making them more likely to book.
2. Effortless booking process
Making a room reservation should be quick and easy. The website should guide guests through a few simple steps without unnecessary distractions. For example, it could show a progress bar so guests know how far along they are. It should also remember information they’ve already entered to save time.
The website could automatically fill in details like names and addresses if guests allow it to make things even smoother. This kind of effortless experience will encourage more bookings.
3. Put the guests first
Design the hotel website with the user in mind above all else. It needs to be easy for guests to find what they need and take the actions they want, like searching for rooms or making a reservation.
For instance, the navigation menus should make sense, and important calls-to-action like “Book Now” should be prominently displayed. Testing the website with real users can reveal areas that need improvement.
4. Provide personalized experiences
Using data about past stays and browsing activity, your hotel website can tailor content and recommendations to each guest’s preferences. This personalized approach makes guests feel understood and valued.
For instance, if a guest previously booked a room with a mountain view, your website could prominently showcase those room types for their next visit. Or it could suggest amenities like spa packages if the guest has shown interest before.
5. Create trust and confidence
Online security and transparency are important for getting guests comfortable enough to book online. Your website should actively build trust through security badges, customer reviews, and clear policies.
At the same time, seeing an SSL certificate icon and privacy policy reassures your visitors that their personal and payment information is protected. Positive reviews from past guests also provide social proof of your hotel’s credibility.
6. Highlight local experiences
Guests often choose hotels based on the surrounding area as much as the property itself. An engaging local area guide can inspire guests to book by giving them a taste of nearby attractions, dining, events, and more.
For example, your website could feature curated recommendations from locals, insider tips, and vivid photos/videos showcasing the best the destination has to offer. This local flavor helps differentiate your hotel’s experience.
7. Surprise and delight
While hotel websites need to provide all the expected, functional elements like room details and booking, they should also incorporate surprising moments of delight and personality.
You could include animated graphics that bring brand mascots to life, clever microcopy that entertains while informing, or hidden gems like games that guests can unlock and play. These thoughtful touches create more memorable experiences.
5 Best WordPress themes for hotel websites
As a web designer, I always recommend WordPress, especially for small business websites. WordPress gives me the flexibility and ease of customization I need to create excellent hotel websites.
The following are some of my go-to WordPress themes for hotel websites:
1. CozyStay
Why we recommend CozyStay
CozyStay features a modern and elegant design tailored specifically for hotel booking websites.
- Compatibility with Elementor: The theme integrates with Elementor, allowing you to easily customize and design your website’s pages according to your preferences without coding knowledge.
- Room reservation & booking system: CozyStay has a comprehensive room reservation and booking system, allowing guests to easily check room availability, make reservations, and manage room amenities.
- Two-way synchronization with OTA via iCal: The theme offers two-way synchronization of room bookings with online travel agencies (OTAs) via iCal to prevent overbooking.
2. Palatio
Why we recommend Palatio
- Resort and hotel-focused design: Palatio is specifically designed for resorts, hotel chains, retreat centers, beach clubs, and outdoor pool clubs.
- Compatibility with popular plugins: In addition to WooCommerce and Elementor, Palatio comes bundled with premium plugins like Revolution Slider, Booked, and WP Booking System, enhancing functionality and enabling easy customization to meet the needs of hotel websites.
- Advanced blog settings: Palatio includes multiple blog styles, flexible layout options, and post animations, along with features like post views, likes, sharing buttons, and related posts section.
3. Zante
Why we recommend Zante
- Complete hotel booking system: Zante has a comprehensive booking and reservation system powered by Eagle Booking, offering functionalities such as bookings management, room management, services management, seasonal prices, blocked dates, availability calendar, and more.
- Flexible booking options: The theme allows you to set minimum and maximum days to stay, available check-in and check-out dates, and offers three check-out options, as well as seasonal bookings and the ability to block dates for special occasions.
- Discount coupons: Zante enables you to set discount coupons easily, allowing you to define discount names and amounts effortlessly, enhancing your promotional strategies and attracting more bookings.
4. Hotel Booking WordPress
Why we recommend Hotel Booking WordPress
- Ready-to-use websites: Hoteller offers various ready-to-use websites for different types of hotels, including luxury hotels, city hotels, beach hotels, mountain hotels, and apartments.
- Complete booking system: The theme comes with a comprehensive booking management system built-in.
- Flexible pricing options: With features such as seasonal pricing, flexible rates, variable pricing, and weekly/monthly rates, Hoteller provides you with the flexibility to set dynamic pricing strategies tailored to different seasons, guest preferences, and lengths of stay.
- Online and offline payments: The booking system supports multiple payment gateways, including PayPal, 2Checkout, Stripe, and Beanstream/Bambora, allowing hotels to accept payments online or upon arrival, providing guests with convenient payment options.
- Easiest to use Elementor Page Builder: Hoteller integrates with the Elementor Page Builder, offering an intuitive and user-friendly interface for building gorgeous pages with drag-and-drop simplicity.
5. Alloggio
Why we recommend Alloggio
Alloggio is designed for resort, apartment, and hotel booking websites. It offers six homepage layouts and full Elementor Page Builder compatibility, allowing for easy customization and flexibility to create a modern and unique website.
- Integrated room booking management: The theme includes integrated room booking management features, such as reservation forms, room, glamping, and apartment elements.
- Full compatibility with Qi Addons for Elementor: Alloggio is fully compatible with Qi Addons for Elementor, enhancing the theme’s customization capabilities and enabling users to create stunning website designs using the popular Elementor Page Builder.
Other website examples you may like:
- Different types of small business website designs
- Author website examples
- Contractor website designs
- Manufacturing website design
- HVAC website design
- Black website design examples
- Hotel website designs
- Restaurant website designs
